‘Let food be thy medicine and medicine be thy food’, a familiar phrase from Hippocrates dating back to around 400 BC. While a few things may have changed in the world since then, this statement has never been more relevant. There is a rising ‘ tsunami’ of chronic condition diagnoses, both physical and mental. Along with these, an increasing reliance on prescription medications like Ozempic to treat and manage them. This is a distinct shift away from lifestyle medicine of old.
While medication can be life-changing and life saving it is not without it’s downsides. This is true in terms of side-effects and costs. Yet the lure of a quick fix very often outweighs these. And speaking of weight, this is where the need for a quick fix is most prevalent. In 2022 the global weight loss and weight managment market size was valued at US$ 224.27 billion. It is predicted to grow to around US$ 405.4 billion by 2030. It’s no surprise then that weight loss or anti-obesity medications, like Ozempic, have taken their place at the top of prescription pads around the world.