Eat Better South Africa NPC is a community-driven non-profit organization in low socioeconomic communities. It is dedicated to supporting our local public healthcare systems and fostering sustainable food systems. It’s mission is to empower low socioeconomic communities by providing nutrition education programs that help individuals make informed dietary choices, ultimately improving their overall health and well-being.
Jayne Bullen of The Noakes Foundation
Jayne Bullen believes that research in healthcare needs better funding and strong minds. Since joining The Noakes Foundation in 2015 Jayne has grown it into one of the key research funders in South Africa. It is an entity that changes the way the nation eats. As the COO of The Noakes Foundation she established Eat Better South Africa alongside inspiring colleagues and Professor Tim Noakes.
Most recently she was appointed as managing director of the Nutrition Network, where she has taken the lead in the process and creation of this educational and networking platform. The Nutrition Network was founded by the Noakes Foundation in partnership with an esteemed team of doctors and scientists.
If there is one thing I know for sure is that we are all connected and what happens here, happens everywhere else too in our global families. We are doing work that is not only for us here on the tip of Africa, but for all humanity and for future generations.
What we do and what we eat, and choose to buy to eat everyday, is something profound and that matters a great deal.
Jayne Bullen,
COO The Noakes Foundation

Euodia Samson supports low-carb healthy-fat adoption in low socioeconomic communities
As a well-known South African actress and TV personality, Euodia Samson has gained recognition for her roles in various shows. These include SOS, Arendsvlei, Big Okes, Madam & Eve, and Fishy Feshuns.
Euodia holds a Diploma in Speech and Drama from the University of Cape Town and a Diploma in Communication and Counseling from the College of Applied Psychology (SACAP).
Euodia’s struggle
After years of struggling with weight gain and trying every possible diet intervention, Euodia finally found out that she is insulin resistant. After a few months and experiencing great success in cutting out processed foods that are high in sugar and carbohydrates, she contacted The Noakes Foundation to help extend the low-carb intervention to communities that are struggling with metabolic health issues. As a result, the ripple effects of this contact contributed to the innovative program we all know and love, Eat Better South Africa!
Adding to her list of achievements, she recently released her second self-help book, “Know Thyself,” in early February. The book is semi-autobiographical, detailing her journey to rediscover herself through a more holistic approach to mental health. This release follows the success of her first book, which she self-published in 2022. Titled “Heal Your Gut,” this book promotes a healthy lifestyle and good eating habits.
Euodia on Facebook Live
Euodia hosts regular Facebook Live shows every afternoon at 4 PM. Here she prepares low-carb meals and engages her audience in discussions on a range of topics. She focuses on Health & Wellness on Mondays. Additionally, the subject of self-help is covered on Tuesdays. On Wednesdays Euodia covers Family, Relationships, and Raising Children. Thursdays are reserved for Q&A sessions. Finally, on Fridays, she invites a guest to join her.
As a certified health coach and counsellor, Euodia is well-versed in offering self-help advice. She is looking forward to continuing to heal others and improve community health at large through her work with Eat Better South Africa.


