More common sense around low-carb myths from Jonno Proudfoot, CEO of the Real Meal Revolution, Chef and extreme adventurer.
The idea that weight loss is simply a matter of “just count calories” is a widespread myth that oversimplifies a complex biological process. While calorie intake does matter—creating a calorie deficit (burning more calories than consumed) is essential for weight loss—the quality and source of those calories are equally important.
Processing calories
This myth assumes that all calories are equal, but our bodies don’t process 100 calories of vegetables the same way as 100 calories of sugary snacks. Foods high in refined sugars and unhealthy fats can spike insulin, increase cravings, and lead to overeating, while nutrient-dense foods like lean proteins, vegetables, and whole grains promote satiety and stable blood sugar levels.
Moreover, focusing solely on calorie counting ignores critical factors like hormones, metabolism, gut health, sleep, stress, and physical activity. For example, chronic stress can elevate cortisol levels, making it harder to lose weight even in a calorie deficit. Similarly, lack of sleep disrupts hunger hormones like ghrelin and leptin, often leading to increased appetite and poor food choices.
Disordered eating habits caused by low-carb myths
The “just count calories” low-carb myths approach can also lead to disordered eating habits. People may become obsessed with numbers, ignore hunger and fullness cues, or restrict calories too severely, slowing down metabolism and causing muscle loss rather than fat loss.
Sustainable weight loss involves more than a math equation. It requires a holistic approach that includes mindful eating, balanced nutrition, regular physical activity, and lifestyle adjustments tailored to individual needs. While calorie awareness can be a useful tool, it should be part of a broader strategy that promotes overall health and well-being—not just numbers on a label. Ignoring the complexity of weight loss can set people up for frustration, yo-yo dieting, and long-term health consequences.


