What I’m reading – The Art of the Start 2.0

“When it comes to startups, I’ve been there and done that several times over. Now I’m doing what techies call a “core dump”, or recording what’s in my memory. My knowledge comes from my scars – in other words, you will benefit from my hindsight.”

– Guy Kawasaki

So, who is this guy?

An entrepreneur who has started three companies and advised organisations as small as two people and as large as Google. He has worked for Apple twice, and is currently the chief evangelist of a startup called Canva.

Guy’s guide, The Art of the Start 2.0, is pitched as the time-tested, battle-hardened guide for anyone starting anything.

Book divisions

I’m working my way through the divisions; Conception, Activation, Proliferation, and Obligation and implementing as I go along.

For example, The Art of socializing, turns what for me was a confusing, minefield of what to post where and how often, into a system, by using a social media content calendar where I can collate content and schedule what need to be done each day.

Conclusion

You can see the effect of Guy’s influence on my frequency of posts; using bullet lists more often; diverse subjects for my posts and not just writing about health and weight loss (just like this post); and sharing my ideas across multiple social platforms.

Photo credit: Myself

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